「Amazon PPC 广告活动结构生成器」主要解决什么问题？
把关键词、SKU/ASIN、匹配方式、出价和预算整理成 Campaign、Ad Group、Keyword、Negative Keyword 结构草稿，支持 CSV 导出。 适合先完成计算、转换或检查，再根据实际使用场景复核输出。
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Amazon PPC Campaign Builder
Amazon PPC 广告活动结构生成器
把关键词、SKU/ASIN、匹配方式、默认出价、预算和否定词整理成 Campaign、Ad Group、Keyword、Negative Keyword 草稿，适合建新手动广告前快速排结构。
Campaign
3
Ad Group
3
Product Ad
3
Keyword
15
Negative
9
Rows
33
结构检查
输入关键词后会生成 Campaign / Ad Group / Keyword / Negative 结构草稿。
✓
结构正常
当前 Campaign、Ad Group、Keyword 和 Negative 结构没有发现明显问题。
结构预览
这是广告结构草稿，不直接等同于 Amazon Ads 官方 Bulk Sheet。正式上传前请按后台模板映射列名和必填字段。
| 类型 | Campaign | Ad Group | SKU / ASIN | 关键词 | 匹配 | 出价 | 否词 | 备注 |
|---|---|---|---|---|---|---|---|---|
| Campaign | SP - Water Bottle - Manual - Broad | - | - | - | - | - | - | Broad campaign draft |
| Ad Group | SP - Water Bottle - Manual - Broad | Keywords - Broad | - | - | - | - | - | Broad keyword group |
| Product Ad | SP - Water Bottle - Manual - Broad | Keywords - Broad | SEAL-BOTTLE-001 | - | - | - | - | Attach advertised SKU or ASIN |
| Keyword | SP - Water Bottle - Manual - Broad | Keywords - Broad | - | insulated water bottle | Broad | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Broad | Keywords - Broad | - | stainless steel water bottle | Broad | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Broad | Keywords - Broad | - | kids water bottle | Broad | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Broad | Keywords - Broad | - | leak proof bottle | Broad | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Broad | Keywords - Broad | - | school water bottle | Broad | 0.65 | - | Keyword targeting draft |
| Negative Keyword | SP - Water Bottle - Manual - Broad | - | - | - | Negative Phrase | - | glass | Campaign level negative draft |
| Negative Keyword | SP - Water Bottle - Manual - Broad | - | - | - | Negative Phrase | - | replacement lid | Campaign level negative draft |
| Negative Keyword | SP - Water Bottle - Manual - Broad | - | - | - | Negative Phrase | - | used | Campaign level negative draft |
| Campaign | SP - Water Bottle - Manual - Phrase | - | - | - | - | - | - | Phrase campaign draft |
| Ad Group | SP - Water Bottle - Manual - Phrase | Keywords - Phrase | - | - | - | - | - | Phrase keyword group |
| Product Ad | SP - Water Bottle - Manual - Phrase | Keywords - Phrase | SEAL-BOTTLE-001 | - | - | - | - | Attach advertised SKU or ASIN |
| Keyword | SP - Water Bottle - Manual - Phrase | Keywords - Phrase | - | insulated water bottle | Phrase | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Phrase | Keywords - Phrase | - | stainless steel water bottle | Phrase | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Phrase | Keywords - Phrase | - | kids water bottle | Phrase | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Phrase | Keywords - Phrase | - | leak proof bottle | Phrase | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Phrase | Keywords - Phrase | - | school water bottle | Phrase | 0.65 | - | Keyword targeting draft |
| Negative Keyword | SP - Water Bottle - Manual - Phrase | - | - | - | Negative Phrase | - | glass | Campaign level negative draft |
| Negative Keyword | SP - Water Bottle - Manual - Phrase | - | - | - | Negative Phrase | - | replacement lid | Campaign level negative draft |
| Negative Keyword | SP - Water Bottle - Manual - Phrase | - | - | - | Negative Phrase | - | used | Campaign level negative draft |
| Campaign | SP - Water Bottle - Manual - Exact | - | - | - | - | - | - | Exact campaign draft |
| Ad Group | SP - Water Bottle - Manual - Exact | Keywords - Exact | - | - | - | - | - | Exact keyword group |
| Product Ad | SP - Water Bottle - Manual - Exact | Keywords - Exact | SEAL-BOTTLE-001 | - | - | - | - | Attach advertised SKU or ASIN |
| Keyword | SP - Water Bottle - Manual - Exact | Keywords - Exact | - | insulated water bottle | Exact | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Exact | Keywords - Exact | - | stainless steel water bottle | Exact | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Exact | Keywords - Exact | - | kids water bottle | Exact | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Exact | Keywords - Exact | - | leak proof bottle | Exact | 0.65 | - | Keyword targeting draft |
| Keyword | SP - Water Bottle - Manual - Exact | Keywords - Exact | - | school water bottle | Exact | 0.65 | - | Keyword targeting draft |
| Negative Keyword | SP - Water Bottle - Manual - Exact | - | - | - | Negative Phrase | - | glass | Campaign level negative draft |
| Negative Keyword | SP - Water Bottle - Manual - Exact | - | - | - | Negative Phrase | - | replacement lid | Campaign level negative draft |
| Negative Keyword | SP - Water Bottle - Manual - Exact | - | - | - | Negative Phrase | - | used | Campaign level negative draft |
使用提醒
Amazon Ads 后台 Bulk Sheet 的列名和必填字段会随广告类型、站点和版本变化。这里生成的是结构草稿，适合建表前整理 Campaign、Ad Group、关键词和否词，不替代后台官方模板。